INTERNATIONAL, SPORTS, COMMENTARY: Sports ‘AIDS’ -- Some Random Thoughts
By Meteo Hu
December 1 was World AIDS Day. But the "AIDS" I’d like to talk about here is not the one that most people would think about.
Advertising:
When mentioning dragons and Taoists, what comes into your mind? In the latest NIKE TV advertisement titled "Chamber of fear," the dragon was shattered into pieces and the Taoist was easily beaten by Lebron James, currently the hottest young star in the NBA. Many Chinese felt embarrassed and uncomfortable after watching the "creative" but "awkward" ads. The Chinese government thereby banned the commercial before it aroused more trouble. The next time foreign advertisers design an ad aimed at the Chinese audience, they should think twice, especially when it is related to Chinese culture.
Incredible:
In recent weeks, many football circles have been discussing only question: "Who can possibly stop this huge but brilliantly horrifying guy from scoring goals one after another?" Adriano, the 22-year-old Brazilian phenom has shown his stunning genius by incredibly scoring 17 times in 19 Series A and Champion League Matches. The next heated debate may start this way: "Is he from this earth?"
Drugs:
Drugs, drugs, drugs--what an attractive, tiny thing you are! So many "outstanding" athletes fall in love with you. The latest "love affair" involves Marion Jones, one of the most famous women athletes in the world. She was suspected of taking drugs and could be banned for 2 years if it proves true. Meanwhile, Liu Jiangsheng, from Liaoning, who previously tested positive in a drug test, was surprisingly absent from the hearing held for him. There is no doubt that he will suffer severe punishment from the CFA.
Sharapova:
Beauty and talent--who naturally and excellently combines these two virtues in the sports world? The answer is quite obvious: Sharapova. Just a few days ago, she was selected as the "Woman of the Year" by GQ, the famous fashion magazine. However, not everyone is fascinated by her. Her compatriot Myskia said frankly that if Sharapova was selected for the national team, she herself would absolutely quit just because Sharapova has a really annoying father. It seems that if there is one flaw Sharapova fans and detractors can complain about, it is her "unusual" daddy.
December 1 was World AIDS Day. But the "AIDS" I’d like to talk about here is not the one that most people would think about.
Advertising:
When mentioning dragons and Taoists, what comes into your mind? In the latest NIKE TV advertisement titled "Chamber of fear," the dragon was shattered into pieces and the Taoist was easily beaten by Lebron James, currently the hottest young star in the NBA. Many Chinese felt embarrassed and uncomfortable after watching the "creative" but "awkward" ads. The Chinese government thereby banned the commercial before it aroused more trouble. The next time foreign advertisers design an ad aimed at the Chinese audience, they should think twice, especially when it is related to Chinese culture.
Incredible:
In recent weeks, many football circles have been discussing only question: "Who can possibly stop this huge but brilliantly horrifying guy from scoring goals one after another?" Adriano, the 22-year-old Brazilian phenom has shown his stunning genius by incredibly scoring 17 times in 19 Series A and Champion League Matches. The next heated debate may start this way: "Is he from this earth?"
Drugs:
Drugs, drugs, drugs--what an attractive, tiny thing you are! So many "outstanding" athletes fall in love with you. The latest "love affair" involves Marion Jones, one of the most famous women athletes in the world. She was suspected of taking drugs and could be banned for 2 years if it proves true. Meanwhile, Liu Jiangsheng, from Liaoning, who previously tested positive in a drug test, was surprisingly absent from the hearing held for him. There is no doubt that he will suffer severe punishment from the CFA.
Sharapova:
Beauty and talent--who naturally and excellently combines these two virtues in the sports world? The answer is quite obvious: Sharapova. Just a few days ago, she was selected as the "Woman of the Year" by GQ, the famous fashion magazine. However, not everyone is fascinated by her. Her compatriot Myskia said frankly that if Sharapova was selected for the national team, she herself would absolutely quit just because Sharapova has a really annoying father. It seems that if there is one flaw Sharapova fans and detractors can complain about, it is her "unusual" daddy.
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