CHINA,ENTERTAINMENT,NEWS: "Super Girl" Returns, With New Rules
by Li Mu
A new season of the Super Girl contest was kicked off in Changsha on Sunday, shortly after Hunan TV obtained the long-craved official permission from the state administration of radio, film and television.
Producers said that the Super Girl contest, now famous nationwide, will gain more momentum in 2006 with a range of new rules to enhance its popularity. Changsha, Hangzhou, Chengdu, Shengyang, and Guangzhou are settled as the contest zones of the year, and preliminary contest has begun in Changsha, lasting until the startup of Hangzhou contest in May.
As part of adjustment, female participants of the contest are required to be above 18 years old and without any contract with entertainment agencies, barring underage girls who could have entered last year's contest. New opportunities are provided to singers ranking from No.4 to No. 10 in the regional contest, with the introduction of a rule that permit them to enter the finals with enough test message polls from TV audiences. Singers with the least polls from TV audiences can chose rivals on their own during PK screening process.
The announcement of Super Girl revival is a relief to anticipating fans, purging their fears that the program will be banned owing to the recent restrictions on performing contests released by state administration of radio, film and television. These restrictions forbad provincial television to host cross-province contests and criticized the contest for admitting underage participants, requiring the program to make overall adjustments. However, the program received recognition in a national meeting on reforming culture administration, and was approved to run for another year.
The revival of the program ignited a fierce sponsor competition for the title. Mengniu won another year's title. And the bidding conference to be held at April 15th is expected to bring over 200 million RMBY of advertisement for Hunan television.
Former winner Li Yuchun and An Youqi also staged the press conference for Super Girl Startup. Li Yuchun has become the hottest idol after her winning the 2005 contest and is expected to have an influence on this year's participants, who want to emulate her success.
A new season of the Super Girl contest was kicked off in Changsha on Sunday, shortly after Hunan TV obtained the long-craved official permission from the state administration of radio, film and television.
Producers said that the Super Girl contest, now famous nationwide, will gain more momentum in 2006 with a range of new rules to enhance its popularity. Changsha, Hangzhou, Chengdu, Shengyang, and Guangzhou are settled as the contest zones of the year, and preliminary contest has begun in Changsha, lasting until the startup of Hangzhou contest in May.
As part of adjustment, female participants of the contest are required to be above 18 years old and without any contract with entertainment agencies, barring underage girls who could have entered last year's contest. New opportunities are provided to singers ranking from No.4 to No. 10 in the regional contest, with the introduction of a rule that permit them to enter the finals with enough test message polls from TV audiences. Singers with the least polls from TV audiences can chose rivals on their own during PK screening process.
The announcement of Super Girl revival is a relief to anticipating fans, purging their fears that the program will be banned owing to the recent restrictions on performing contests released by state administration of radio, film and television. These restrictions forbad provincial television to host cross-province contests and criticized the contest for admitting underage participants, requiring the program to make overall adjustments. However, the program received recognition in a national meeting on reforming culture administration, and was approved to run for another year.
The revival of the program ignited a fierce sponsor competition for the title. Mengniu won another year's title. And the bidding conference to be held at April 15th is expected to bring over 200 million RMBY of advertisement for Hunan television.
Former winner Li Yuchun and An Youqi also staged the press conference for Super Girl Startup. Li Yuchun has become the hottest idol after her winning the 2005 contest and is expected to have an influence on this year's participants, who want to emulate her success.
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